and fuck that i had to find out in 2002, Bmore Mayor Martin O'Malley initiated the "BELIEVE" project, a multimillion-dollar campaign aimed at engaging the public in the fight against drugs and possibly changing residents' perceptions of themselves through somber white-on-black bumper stickers, buttons and street banners.
Here it lived in my head as local charm - not organized advertising...going to keep the charm.
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